Fridgy keeps track of the food you have, warns you before it spoils, and helps you decide what to cook. You just tell it what you bought.
Works in English and Egyptian Arabic
On her way home from work, Sara picks up a few things: milk, eggs, vegetables and chicken.
She gets home and opens the fridge to put everything away. That's when she sees she already had milk and eggs, and a bag of vegetables she'd forgotten about since last week.
The worst part? Some of those vegetables had already gone bad and had to be thrown away.
It isn't the first time this has happened to Sara, and it won't be the last.
So why does it keep happening?
The problem isn't only that we buy too much. It's that we don't always remember what we have, what's about to go off, and what we actually need.
The same questions, every single day.
Sara isn't alone. Most of the food the world throws away is thrown away in our own kitchens.
Food loss and waste also produce 8 to 10% of global greenhouse gas emissions.
Fridgy remembers what's in your fridge, tells you what's about to expire, keeps track of what you need to buy, and suggests what to cook today.
You talk to Fridgy, and it keeps everything organized.
Back to Sara. This time, when she gets home from the supermarket, she opens Fridgy and taps the assistant. She can type it or say it, in English or Egyptian Arabic.
I bought a kilo of chicken, two cartons of milk and 6 eggs.
Got it! I found 3 items to add to your fridge.
All added! Your fridge is up to date.
I used half a kilo of chicken and 3 tomatoes.
Sounds delicious! Here's what will remain after lunch.
Done! Your fridge is all caught up.
Nothing changes until Sara confirms. Fridgy never guesses an expiry date she didn't give it, and it asks when something is missing.
Fridgy suggests recipes Sara can make with what she already has. It also noticed the spinach needs using soon, so the recipe that uses it comes first.
Sara used to ask what she had. Now Fridgy helps her decide what to make with it.
When you start, Fridgy gets to know you, so its suggestions fit you instead of being random recipes.
It can also keep your shopping list and remind you at the right time.
Fewer forgotten groceries means less waste, fewer duplicate purchases and fewer evenings spent wondering what's for dinner. Fridgy shows your monthly impact, so you can watch small changes add up to more sustainable habits.
We're starting with urban households in Egypt, in English and Egyptian Arabic. These are the people who feel the problem most.
Fridgy is free to start, so every household can stop wasting food. Revenue grows as people plan, shop and cook through the app.
At the start of the story, Sara opened the fridge and asked:
"What do I have?"
After Fridgy, the question changed:
"What can I make with what I have?"
We're not building another app that logs food. We're building a smart assistant that makes managing food at home easier, saves time and money, and helps cut waste.
Because sometimes, the smartest way to save food isn't buying less. It's making better use of what you already have.